Startups Deserve Kickass Copywriting & Ideas

Startups have enough to worry about. Funding, hiring, pr, funding again and the usual herding of cats all hours of the night. 

Lochness helps startups (and startups at heart) with copywriting, content and ideas they can trust to get noticed without having to worry. You need your sleep. (All two hours of it.)

I've worked in advertising for 16 years creating ideas for brands you know (Dunkin Donuts, Verizon Wireless and Michelin), along with brands you might not (but will soon(Bounce ExchangeDark Corner Distillery and Rugged Design). I know what works and what doesn't. And startups can't waste money on stuff that doesn't work.

 

  • Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

    George Lois

24 Campaigns That Attracted Eyeballs & Wallets

The secret to getting your brand noticed without a $400,000 advertising campaign is not really a secret. It's smart, engaging copywriting, content and ideas. Here's a few that worked. 

There are 88.72 Million Marketers in America

Pardon the French, but it's easy to find someone in marketing. Throw a rock. Right now. There. Ouch. You just hit four of them. And two of them are finance majors. You know what's hard to find? Copywriters that get it. Content that startles people. Ideas that cause ripples.

  • Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

    George Lois

Why Lochness. And why it's misspelled.

I'm a sucker for a great story. If a consultant held me by the neck and forced me to utter a "brand mantra," this would be it: To create and share brand stories that light the world on fire. Like "Nessie." And Loch Ness.

I believe in the power of stories. And I've written for enough brands in enough industries in enough mediums to know what gets noticed, what stinks and what causes ripples. And because I'm in South Carolina, USA, well, we've combined "you all" to "y'all" so let's drop the extra space and make it "Lochness" for goodness sake.

Blog

Don't worry. You'll find no phrases like "thought leadership" or "uptime" or "content marketing that's a game changer" here. But, to be honest, I just snuck all those keywords into On-Page SEO. Gotcha, Google!